Investment
Around £60k investment for equipment and refurbishment of room. The investment for equipment and refurbishment of the rooms received support from Sport England and North East Lincolnshire Council adding to Lincs Inspire’s own investment.
Commercial success
Prior to Covid lockdown and the addition of the third circuit, the equipment generated around £10k per month from a customer base of 470 members. This income did not include secondary spend, such as in the café.
50% of the footfall is generated by the ‘Active Forever’ referral pathway with around 20 members each month transitioning to other areas of the leisure centre including traditional gym. Progressing clients has become essential as this allows for new members (approximately 20 new members each month) to access the Wellness Hub.
At least 70% of those attending on referral pathways convert to full membership.
Health and wellbeing
The average age of members is 66 and 75% of these visit the centre three or more times a week. 41% of members have been using the facility for over 2 years. Following a survey conducted amongst members, the impact to health and wellbeing was significant:
66
said their primary reason for using the centre was due to medical related conditions
64
say they have
generally felt better
since using the
centre
59
agreed that their
walking ability had
58
indicated that one
or more of their
health concerns had
reduced
Long covid
Lincs Inspire have been running Long Covid sessions in the Wellness Hub since early 2022, offering people a gentle opportunity to recover their strength and stamina. Amongst others recovering from the effects of Covid, the centre welcomed a young Long Covid patient, Jacob (aged 11), to the Wellness Hub in autumn 2021 as part of his recovery.
