Around £60k investment for equipment and refurbishment of room. The investment for equipment and refurbishment of the rooms received support from Sport England and North East Lincolnshire Council adding to Lincs Inspire’s own investment.
Prior to Covid lockdown and the addition of the third circuit, the equipment generated around £10k per month from a customer base of 470 members. This income did not include secondary spend, such as in the café.
50% of the footfall is generated by the ‘Active Forever’ referral pathway with around 20 members each month transitioning to other areas of the leisure centre including traditional gym. Progressing clients has become essential as this allows for new members (approximately 20 new members each month) to access the Wellness Hub.
At least 70% of those attending on referral pathways convert to full membership.
Health and wellbeing
The average age of members is 66 and 75% of these visit the centre three or more times a week. 41% of members have been using the facility for over 2 years. Following a survey conducted amongst members, the impact to health and wellbeing was significant:
Lincs Inspire have been running Long Covid sessions in the Wellness Hub since early 2022, offering people an opportunity to recover their strength and stamina. Amongst others recovering from the effects of Covid, the centre welcomed a young Long Covid patient, Jacob (aged 11), to the Wellness Hub in late 2021 as part of his recovery.
And to this day Jacob continues to use the equipment. Diagnosed with long covid - with POTS & FND - he also has Joint Hypermobility Syndrome. The equipment helps Jacob to workout when he was struggling to do so. When he initially started he couldn't weight bear, stand or walk. He started with a one hour weekly session with more rests than activity but over time he has gradually increased his activity and he now completes a full six minutes on each machine on a medium setting. He can also now walk short distances. Jacob's mum commented 'the equipment is perfect for his rehabilitation, allowing him to exrcise without high impact or high exertion, which can hinder recovery with certain symptoms. The team at Grimsby Leisure Centre and access to the equipment has been key to his recovery and rehabiliation.'
The hub is designed as an inclusive facility for all customers including those with long term medical conditions or undergoing post-operative rehabilitation. Very different to a traditional fitness gym. Rob Allison Operations Manager for Grimsby Health & Wellbeing Centre