After 10 years of running its flagship Innerva suite in the UK, Lincs Inspire invested in an additional circuit of power assisted exercise machines to create a Wellness Hub within Grimsby Health & Wellbeing Centre. The Wellness Hub now has 22 Innerva machines across three rooms.


Around £60k investment for equipment and refurbishment of room. The investment for equipment and refurbishment of the rooms received support from Sport England and North East Lincolnshire Council adding to Lincs Inspire’s own investment.

Commercial success

Prior to Covid lockdown and the addition of the third circuit, the equipment generated around £10k per month from a customer base of 470 members. This income did not include secondary spend, such as in the café.

50% of the footfall is generated by the ‘Active Forever’ referral pathway with around 20 members each month transitioning to other areas of the leisure centre including traditional gym. Progressing clients has become essential as this allows for new members (approximately 20 new members each month) to access the Wellness Hub.

At least 70% of those attending on referral pathways convert to full membership.

Health and wellbeing

The average age of members is 66 and 75% of these visit the centre three or more times a week. 41% of members have been using the facility for over 2 years. Following a survey conducted amongst members, the impact to health and wellbeing was significant:


said their primary reason for using the centre was due to medical related conditions


say they have
generally felt better
since using the


agreed that their
walking ability had


indicated that one
or more of their
health concerns had

Long covid

Lincs Inspire have been running Long Covid sessions in the Wellness Hub since early 2022, offering people a gentle opportunity to recover their strength and stamina. Amongst others recovering from the effects of Covid, the centre welcomed a young Long Covid patient, Jacob (aged 11), to the Wellness Hub in autumn 2021 as part of his recovery.

The team at Grimsby Leisure Centre and Lincs Inspire are true pioneers in specialist exercise and programmes for older adults and those with long term conditions. The expansion of their existing ‘wellness’ offering is a shining example of how to support and engage older populations and communities, improving health and wellbeing, whilst supporting the NHS and many other local services in what they deliver. We are so proud to be part of their ongoing programming and this further development.

David Heathcote, Head of Development, Shapemaster

Active Nation Your Leisure Everyone Active
GLL Better For Everyone
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