How we use cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Further information on cookies and how to manage them on your browser can be found here.
Innerva.com – Cookie Register
|
Category |
Cookie Name |
Provider |
Expiry |
Purpose / Description |
|---|---|---|---|---|
|
Essential |
SESSION, __cf_bm |
Innerva / Cloudflare |
Session |
Maintains secure user sessions and enables protection against bots for chat and form submissions. Without these, the website cannot function properly. |
|
Analytics |
_ga |
Google Analytics |
2 years |
Registers a unique ID that is used to generate statistical data on how visitors use the website. |
|
Analytics |
_gid |
Google Analytics |
24 hours |
Used to distinguish users and track their activity across pages. |
|
Analytics |
_gcl_au |
Google Tag Manager |
3 months |
Used by Google Tag Manager to understand user interaction with the website and measure advertising performance. |
|
Marketing |
_lfa, _lfa_expiry |
Dealfront / Pipedrive |
1 year |
Used to identify organisations visiting the website and link activity to CRM for lead generation and campaign measurement. |
|
Marketing |
_GRECAPTCHA |
|
6 months |
Used by Google reCAPTCHA to protect forms from spam and automated abuse. |
|
Functional |
pipedriveLeadBoosterSession, pipedriveLeadBoosterStorage |
Pipedrive |
Session / Persistent |
Stores chat history, user interactions, and preferences for the Pipedrive LeadBooster Chatbot, enabling a personalised chat experience. |