Innerva Privacy Policy
At Innerva, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
1. Who We Are
Innerva (the trading name of Shapemaster Global Ltd) (“Innerva”, “we”, “us”, “our”) is a manufacturer of power-assisted exercise equipment and wellness solutions. We are the data controller responsible for your personal data.
Contact Details:
Shapemaster Global Ltd (trading as Innerva) 3 Queens Square Business Park, Huddersfield Road, Holmfirth, HD9 6QZ
Email: info@innerva.com
Telephone: +44 (0)1484 667474
If you have any questions about this policy or how we use your data, please contact our Data Protection Officer (DPO) at:
Email: dpo@innerva.com
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
2. What Personal Data We Collect
We may collect and process the following types of personal data:
|
Category |
Examples |
|
Identity Information |
Name, title, date of birth |
|
Contact Information |
Email address, phone number, postal address |
|
Technical Information |
IP address, browser type, operating system, website usage data |
|
Marketing Preferences |
Consent to receive communications |
|
Professional Data |
Job title, organisation (for business clients) |
We do not knowingly collect special category data unless voluntarily provided (e.g. for health, safety or wellbeing research purposes). If we do, we will obtain your explicit consent or rely on an appropriate legal basis.
3. How We Collect Your Data
We collect personal data:
· Directly from you (via our website, contact forms, phone or email correspondence)
· Through website cookies and analytics tools
· From business partners or referrals
4. Why We Use Your Data (Purposes & Legal Bases)
|
Purpose |
Lawful Basis |
|
Responding to enquiries or service requests |
Legitimate interest / Contract |
|
Sending marketing communications |
Consent (you may withdraw at any time) |
|
Processing orders and delivering services |
Contractual necessity |
|
Website analytics and improvement |
Legitimate interest (improving user experience) |
|
Managing business relationships |
Legitimate interest |
|
Complying with legal obligations |
Legal obligation |
Where required, we will ask for your consent to process your personal data and allow you to withdraw it at any time.
5. Your Data Protection Rights
You have the following rights under UK GDPR:
- Right to access – You can request a copy of your personal data.
- Right to rectification – You can request correction of inaccurate or incomplete data.
- Right to erasure – You can ask us to delete your data under certain conditions.
- Right to restrict processing – You can ask us to limit how we use your data.
- Right to data portability – You can ask us to transfer your data to another organisation.
- Right to object – You can object to processing based on legitimate interests.
- Right to withdraw consent – Where we rely on your consent, you may withdraw it at any time.
- To exercise any of these rights, please contact us at dpo@innerva.com
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk if you are not satisfied with our handling of your personal data.
6. Sharing Your Data
We only share your data with third parties where necessary and with appropriate safeguards in place. These may include:
- IT service providers (e.g. hosting, analytics)
- Marketing platforms (with your consent)
- Business partners and distributors (for service delivery)
- Legal or regulatory bodies if required
We do not sell or rent your data to third parties.
7. International Data Transfers
If we transfer your personal data outside the UK, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions (e.g. for the EEA)
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules (BCRs)
8. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected or to comply with legal, regulatory, or reporting requirements.
Examples:
- Enquiries: up to 12 months
- Customer records: up to 7 years
- Marketing data: until consent is withdrawn or becomes inactive
9. Security of Your Data
We implement technical and organisational measures to protect your personal data, including:
- SSL encryption
- Access control and authentication
- Secure data storage
- Regular training for staff
- Backup and recovery procedures
We regularly assess these measures to ensure continued security and compliance.
10. Cookies & Tracking
We use cookies to enhance your experience, analyse traffic, and support marketing. You can control cookie preferences via your browser settings or our cookie banner.
For more details, see our Cookies Policy.
11. Data Breach Notification
In the event of a data breach, we will:
- Notify the Information Commissioner’s Office within 72 hours (if required)
- Inform affected individuals where there is a high risk to their rights and freedoms
- Take prompt action to mitigate harm
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you via email.
Last Reviewed: 6th August 2025
If you have any questions or concerns about this policy or your data, please contact:
Email: info@innerva.com