CASE STUDY: Health Studio at Sheppey Leisure Complex, Swale Community Leisure (operated by Serco Leisure)

Since its initial launch in March 2019, the Health Studio based at Sheppey Leisure Complex has attracted and engaged over 300 older adults who now take part in regular physical activity.

The space which formerly housed a children’s soft play area has boosted income generation by 1,240% in just 12 months!

BACKGROUND

Initially the 86m² facility was used as a children’s soft play area and having realised that this had become tired in addition to an increasing number of local product offerings competing for the same business, the team at Sheppey scoped for alternative solutions to maximise on the space.

INVESTMENT

An initial investment of £83k for refurbishment of room, Innerva equipment and additional kit.

COMMERCIAL SUCCESS

The commercial success of the Health Studio has far exceeded expectations (with member base running at 50% above original business plan). As of March 2020 the centre had 300 members with a monthly direct debit income of £7,500.

In comparison with the 2018 income generation for the space, 2019 reported a 1,240% increase in income generation!

HEALTH & WELLBEING

Following a preliminary survey amongst some of the centre’s members with an average age of 68, the impact to health & wellbeing was significant!

  • 94% of members indicated that they were living with one or more long term health condition
  • 71% say they can move better since using the facility
  • 59% say their mobility has improved
  • 35% say they can move parts of the body that they couldn’t move before
  • 47% indicated that their pain had reduced or gone

Members also reported improvements within their social experience, with 57% saying that it had improved their social lives.

I didn’t expect it to be so social. I’ve made new friends and we’ve been out for meals together and are looking forward to shopping together when the weather improves

Sue, aged 72, member at the Health Studio

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