Feelgood eyes expansion with new partner investment
Innerva’s largest International distribution partner, Feelgood, has secured new investment to further expand its successful Feelgood franchise across northern and western Europe.
Per Christian Teie, the founder of Right Price Tiles, has joined the group as a partner with a focus on supporting the business to grow at pace, with a focus in Austria and Germany and neighbouring territories.
Per Christian Teie, alongside his two business partners built the Right Price Tiles chain from scratch and in 2021, the company was sold for approximately NOK 300 million. Now the investor is looking to a new venture with Feelgood, with a desire to focus on public health and expanding the Feelgood brand and success.
Per Christian Teie commented, ‘I’m focused on building and expanding the Feelgood franchise in some of the company’s newer territories, so that it becomes an even greater success than it is today.’
The Drammen man is no stranger to building up successful business operations. Back in 2005, he founded Contera Group, which wholly owned the tile and bedroom supplier Right Price Tiles. The chain became a major player in the building materials industry and the rest is history.
From the sale in 2021, Per Christian will invest some of the profits into Feelgood's offensive venture abroad through the company Feelgood Austria GMBH, in which Teie now owns 30%.
Feelgood's concept of public health improvement through power assisted exercise, predominantly aimed at older adults who need to engage with exercise for health reasons, is unique across Northern Europe.
The solution is already a resounding success in Norway with over 55 centres across the country. ‘In addition, we have already established several centres in Austria, Germany and Spain, but now we want to grow faster both in these countries and across Western Europe where we have distribution rights. We envision rolling out both several franchise centres and gyms that we own ourselves,’ explains Teie.
Truls Nebell, founder and sales manager at Feelgood, is delighted to have welcomed Teie to Feelgood. ‘Against all odds, Feelgood has grown strongly in Norway, even throughout the pandemic years. Expansion in Norway has taken most of our focus until now. By bringing an experienced and solid franchise man like Per Christian to the team, we can press ahead with plans in other markets, where we can see huge potential,’ says Nebell.
Feelgood Norge was founded in 2015, when founder Nebell was looking for a gentle and safe form of exercise for his autistic son. Nebell, who has been active in strength training all his life, had discovered that traditional training was not adapted to his son's needs due to significant functional impairment.
He discovered the solution in British company, Innerva, who manufactures power assisted exercise equipment and wellbeing solutions. Nebell quickly realised that the machines not only had great potential for people with physical challenges, but also for anyone who did not quite feel at home in traditional gyms.
Thus, Nebell’s focus and determination to improve public health in Norway (and beyond) was borne and the Feelgood franchise was established, and alongside his two business partners Christian Bache and Knut-Ole Kopland, they opened their first centre in their hometown of Modum. The rest is history!
Seven years later, the company are one of the biggest brands in exercise and health across Northern and Western Europe, and this year Feelgood will approach 100 centres.
Innerva’s Head of Business Development, David Heathcote says: “I am delighted to welcome the entrepreneur Per Christian to the family. This is a significant commercial development in our expansion into strategically important territories. At the heart of it all is our shared mission to improve the health and wellbeing of older adults and people who need the benefits of preventative exercise therapy. Welcome Per Christian!”